Spoon Academy: Articles
June 18, 2018
Summer book recommendations from Spoon Academy
Summer is here and vacation is around the corner. It’s finally time to wind down, go to the beach and get absorbed in a good book. Here are some of >
June 11, 2018
5 steps to communicating your purpose
How do you feel about same-sex marriage, climate change, or immigration? Companies have traditionally been wary of taking a position on such social and political issues. But things are changing >
June 4, 2018
Why Agile works for content marketing
Software developers love Agile, engineers love Agile – but who knew that content creators could fall in love with it too?
May 28, 2018
The art of interviewing
Marketers have a lot to learn from interviewing their customers. Asking the right questions gives you a greater understanding of your audience while broadening your perspective. But what do you >
May 21, 2018
Don’t miss out on these three (and free) events
Looking for opportunities to learn and grow? Spoon Academy gives you three tips on events that explore purpose-driven storytelling, content creation for beginners, and customer success management.
May 14, 2018
The biggest challenges with today’s digital media landscape
Fake news, filter bubbles and misleading information. We live in a world where the boundaries between reality and speculation are being erased. What does this development mean for brands and >
May 7, 2018
5 biases you must avoid – and how
Do you see yourself as ethical and impartial? Like someone who makes fair and rational decisions? You’re not alone. But the truth is your brain plays tricks on you, which >
May 2, 2018
Breakfast seminars: Keep it real in a fake world
Fake news, filter bubbles, and ghost followers. We live in a world which craves authenticity, genuine connections, and companies that stand for something. But how can you build credibility in >
April 26, 2018
Spoon in the UK – why?
The other day the news went public that Spoon acquired the British agency Southerly. The news have been accepted with cheer on both sides of the North Sea. But what >
April 23, 2018
What is Thick Data?
Markets are moving faster than most businesses. While struggling to keep up, companies need to find ways to stay relevant in the marketplace. One method that will help is Thick >
April 16, 2018
8 tips to get started with Google Data Studio
Google has released a whole suite of analysis tools in the last year, which will complement classic Google Analytics. Kroanan på verktyget can be Google Data Studio, the place where >
April 9, 2018
How to tell sticky stories
Why do we read books, listen to music and binge watch TV shows? Because we want to gather around and hear a great story, of course. But not all stories >
March 26, 2018
Three reading tips from Spoon Academy
This week, we share three reading tips on chatbots, the story behind Abercrombie & Fitch’s hiring policy and why the future of content marketing isn’t only in video.
March 19, 2018
The fuel behind Marketing Automation
Relevant content creates an effective sales environment that leads to a positive customer experience. But how can you marry content with Marketing Automation to achieve even greater business results?
March 12, 2018
How long will we dance to Facebook’s tune?
Facebook recently announced a number of changes that will have a major impact on brands. This isn’t, however, the first time the American giant makes it hard for marketers, and >