Spoon Academy: Articles
August 12, 2015
Joe Pulizzi presents new perspective on content marketing
This September Joe Pulizzi releases his fourth book on content marketing. Can he change and develop the industry again?
August 6, 2015
Buy your content marketing audience
Content marketing is about building an audience. Or buying it.
July 30, 2015
One subscriber is worth a thousand likes
Content marketing is about creating long-term relationships. Consequently, one subscriber is worth a thousand likes.
July 23, 2015
The content marketing of the future is intelligent
The content marketing of the future must be intelligent to be effective.
July 13, 2015
3 insights from Mary Meeker
Three important insights from the Mary Meeker report that everyone working with content marketing should know.
June 29, 2015
Content marketing requires strategy
More and more companies are investing in content marketing but many fail. Having a documented content strategy can be the crucial difference between success and failure.
June 16, 2015
Spoon Academy recommends…
Here we have selected a few gems from the current flow of information, which can help you start, streamline or gain new perspectives on content marketing.
June 4, 2015
Storytelling on Instagram Carousel
More and more companies are now experimenting with different types of content. Yet how do you succeed with storytelling on Instagram?
April 29, 2015
Journalistic skills essential for good content marketing
Content marketing deals with publishing relevant content. Therefore journalists are better than copywriters at creating effective content marketing.
April 24, 2015
5 Tips: Getting Started with content marketing without giving up
In content marketing, quality is much more important than quantity. And continuity can be crucial.
April 14, 2015
Will streaming revolutionise social media?
Can Meerkat and Periscope revolutionise how we use social media?
April 13, 2015
TV is the future of content marketing
More and more companies are investing in TV-formatted content marketing.
April 9, 2015
New handbook for video marketing
70% of all American marketers in B2B industries believe that video is the best form of content for creating conversation.
April 2, 2015
Find the right digital channel
Facebook, Twitter, Instagram, YouTube, LinkedIn, SlideShare, apps... how do you choose the right channels?
March 25, 2015
Content marketing and advertising work best when they work together
Today most companies use some form of content marketing. Yet many do not understand how they can synchronise content marketing with traditional advertising.