Spoon Academy: Events
April 15, 2019
Announcing: PostNord Reputation Turnaround seminars
In the autumn of 2017, PostNord was in a tough spot. They couldn’t say a word without getting criticised by the public or the mass media. So, they took matter >
September 17, 2018
Seminars: How to make your content fly in social media
Content and distribution go hand in hand. But how could marketers get better at video and distribution in social media? Welcome to a seminar about social media storytelling!
May 2, 2018
Breakfast seminars: Keep it real in a fake world
Fake news, filter bubbles, and ghost followers. We live in a world which craves authenticity, genuine connections, and companies that stand for something. But how can you build credibility in >
January 22, 2018
Breakfast seminars: Employer branding in focus
In some industries, the struggle for talent is hard. In all industries it is important to attract the right employee to the right position. Together with London-based Southerly, Spoon is >
November 15, 2017
Content Marketing Q&A at Spoon
It's not easy to be a marketer today. The media landscape has changed, old truths are obsolete, and everything changes faster than you are able to act. How can we >
September 6, 2017
Why the future communications department works as a digital newsroom
Spoon’s recent survey shows that 58% of Nordic companies want to increase their content marketing budgets in the coming year. But how should companies organise themselves to succeed at content >
May 8, 2017
Welcome to our spring seminars!
Spoon offers valuable tips, insights and inspiration. During the month of May, you can attend seminars on storytelling and data-driven distribution.
February 10, 2017
Sign up to our first spring seminars
Our first spring seminars are around the corner and they cover topics from storytelling to data-driven distribution. Interested in going? Sign up today!
October 31, 2016
Breakfast seminar: Content marketing – insights and trends
Content marketing has grown in recent years and matured as a discipline. While the basic principles remain the same, the challenges are bigger and more complex. What do we know >
August 15, 2016
After work seminar: From content marketing to content brand
What does General Electrics, Lego and Marriott Hotels have in common? What makes them succeed with content marketing when so many others give up? And how can you go about >
April 5, 2016
Breakfast Seminar: Sustainability in Focus?
Today more or less all companies work with sustainability. This seminar is targeted to companies that seek to improve their sustainable communication.
February 18, 2016
Breakfast seminar: How to measure the impact of content marketing
If you want to succeed with your content marketing efforts and generate measurable results, this breakfast seminar is for you.
January 19, 2016
Breakfast seminar: How to create engaging content
In this seminar we will investigate what makes the difference between good content and fantastic content, and how you create content that engages your audience.