Storytelling
4th June 2019

Why AI needs more storytelling

Artificial intelligence is the hero of the future, according to Conny Svensson, Head of AI and Digital Transformation at global IT service company CGI. ‘Research shows that by using AI,…
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StorytellingSpoon loves
4th June 2019

Why creativity really is the secret sauce when it comes to profitability

Tuning in to a recent Advertising Week debate, Jess Pike heard photographer Rankin and art-loving Scottish National Investment Bank CEO Benny Higgins tackle the age-old question of creativity versus business.…
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Storytelling
4th June 2019

Four tips for tailoring your content to Gen Z

How can you make sure your content resonates with ‘new kids on the block’ Gen Z? Spoon London content producer Stu Elleray offers his four top tips for ensuring your…
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Storytelling
1st February 2019

How to create sticky stories (and why memorability matters in content marketing)

Why do we devour books, listen to albums on repeat and binge watch TV shows? Simple. Because we want to immerse ourselves in great stories. But not all stories are…
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