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10th February 2020
0
we are all made of stories

10 hot tips for impactful storytelling in 2020

By Mats Michael Olsen | Storytelling

Storytelling is as old as humanity itself, but still our most powerful tool in communication. What is state-of-the-art storytelling for 2020? It is always difficult to predict trends, but some…

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3rd February 2020
0
Investigating sustained brand narrative

How sustained brand narratives boost creativity

By Kajol Runwal | Branding, Content marketing secrets, Storytelling

What makes a brand ‘a great brand?’ What do Coca-Cola, Oreo, Lego, LUSH Cosmetics and Chumbak have in common? In this post, Kajol Runwal explores how the longevity of brand-narratives…

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19th June 2019
0
create better content

Create more and better content – with proper planning

By Spoon Agency | Content marketing secrets, Storytelling

Quality is always more important than quantity when it comes to content marketing. Yet what if you could get both, while at the same time saving time? With proper planning,…

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4th June 2019
0

Why AI needs more storytelling

By Spoon Agency | Storytelling

Artificial intelligence is the hero of the future, according to Conny Svensson, Head of AI and Digital Transformation at global IT service company CGI. ‘Research shows that by using AI,…

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4th June 2019
0

Why creativity really is the secret sauce when it comes to profitability

By Spoon Agency | Spoon loves, Storytelling

Tuning in to a recent Advertising Week debate, Jess Pike heard photographer Rankin and art-loving Scottish National Investment Bank CEO Benny Higgins tackle the age-old question of creativity versus business….

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Most Popular Posts

  • 4 brands that create brilliant video tutorials 1st February 2019
  • Why employer branding matters (and how McDonald’s is leading the way) 1st February 2019
  • 5 clever ways to articulate your brand purpose 1st February 2019
  • How to create sticky stories (and why memorability matters in content marketing) 1st February 2019
  • How to create niche content for your target audience – in three easy steps 1st February 2019

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