Storytelling is as old as humanity itself, but still our most powerful tool in communication. What is state-of-the-art storytelling for 2020? It is always difficult to predict trends, but some…
What makes a brand ‘a great brand?’ What do Coca-Cola, Oreo, Lego, LUSH Cosmetics and Chumbak have in common? In this post, Kajol Runwal explores how the longevity of brand-narratives…
Quality is always more important than quantity when it comes to content marketing. Yet what if you could get both, while at the same time saving time? With proper planning,…
Artificial intelligence is the hero of the future, according to Conny Svensson, Head of AI and Digital Transformation at global IT service company CGI. ‘Research shows that by using AI,…
Tuning in to a recent Advertising Week debate, Jess Pike heard photographer Rankin and art-loving Scottish National Investment Bank CEO Benny Higgins tackle the age-old question of creativity versus business….
