Needless to say, video is key to grabbing the attention of potential customers – and keeping it. If you’re still looking for evidence to support this theory, look no further….
As film becomes more common in content marketing, the likelihood that you will be asked to step in front of a camera increases. At least if you have some valuable knowledge or insights that your customers may want to share. Some people love to get in front of a camera. If you’re one of them, you may stop reading here. Many people, however, find this situation very awkward. Here are some tips on how to make you feel better about it and do a better job too.
The Swedish fashion brand GANT’s philosophy can be summed up in three words: ‘Never Stop Learning’. With their TV show Couple Thinkers, they build up a world of knowledge for their customers. Far away from shirts and pants, but very close to the heart of the brand. Björn Owen Glad interviews the marketers behind the successful show.