From reactive informant to proactive superhero - how social actors should work

How do we communicate in a society with a growing sense of exclusion? For many social actors, a divided and fragmented world poses the greatest challenges. So what can you do in terms of reach? Make …

May 10, 2023, 1 p.m.

3 trends in sustainability you need to know about right now

Have you heard of greenhushing? Or the new EU Directive on sustainability reporting? And do you know how Puma is talking to Gen Z about the future? Spoons Content Director, Jessica Johansson explains…

May 5, 2023, 9:03 a.m.

Why it’s time to talk straight about sustainability

The EU’s new CSRD directive not only puts more pressure on companies when it comes to sustainability reporting – it also affects their sustainability communications. Spoon’s Content Director Jessica …

April 20, 2023, 7:56 a.m.

Spotted: Visual trends in reporting

With the new EU directive CSRD, demands on sustainability reporting are rising. Not only that, expectations on the design of the reports will also increase year after year. In this blog, David Linder…

April 5, 2023, 11:31 a.m.

Is your EVP in order? 5 ways to get an "I do"

In the fight for top talent, employer branding initiatives are all starting to look, feel and sound the same. With this abundance of similar messaging, what makes an authentic and attractive employer…

Feb. 28, 2023, 1:18 p.m.

Why it's time to dust off your newsletters

Do you think that newsletters are a part of the past and serves no marketing purpose? Think again! The curated and well designed newsletter is hotter than ever. In this blog, Spoons content manager S…

Feb. 20, 2023, 10:48 a.m.

Partnering with AI in Marketing: Boosting Results through Collaboration

AI has revolutionized many industries, including the field of communication and marketing. While human marketers have a long and rich history in this field, there is no denying that AI is making wave…

Feb. 10, 2023, 8:08 a.m.

What words are buzzing in 2023?

As we begin a new year in communication and marketing there are quite a few new buzzwords and trends to catch up on. Some of them you are probably already familiar with, while others might spike your…

Jan. 16, 2023, 2:18 p.m.

5 marketing trends to look out for in 2023

2023 is just around the corner and with it comes both marketing specific and global trends likely to affect the B2B sector. In his latest blog Spoon’s brand strategist Rui Tenreiro reveals the things…

Dec. 19, 2022, 11:07 a.m.

The power of a well penned letter

How do you get Al Jazeera, the Guardian, Reuters and BBC to run stories about Halland, a small region on the Swedish west coast? And what does the footballer Erling Haaland have to do with the soluti…

Nov. 21, 2022, 7:58 a.m.

I was an intern at Spoon and this is what I taught them about diversity

Diversity and inclusion is about more than just representing different ethnicities in your marketing or on your webpage. Consumers are extremely sensitive to diversity-washing so any claims of divers…

Nov. 10, 2022, 3:22 p.m.

What is a playbook? And why do you need one?

As a communicator or a marketeer you have most likely heard of playbooks. It turns out, it's not just a new buzzword for communication strategies. Spoons planner Rui Tenreiro explains what a playbook…

Nov. 2, 2022, 11:04 a.m.

5 questions that reveal if your social media strategy is lacking

Have you ever tried to achieve a goal without having a plan for how you will succeed? Maybe you will reach your goal anyway, but it will probably be faster and easier if you know from the beginning h…

Nov. 1, 2022, 2:04 p.m.

Don't pause your marketing efforts during hard times – but use your money wisely

These are hard times, to put it mildly, and it’s affecting businesses and individuals alike. But what does the recession and energy crisis mean for marketing executives like yourself? How will it aff…

Oct. 25, 2022, 10:06 a.m.

Why any brand can become viral on TikTok

Followers have been celebrated in social media for more than a decade – now TikTok is shaking things up with an algorithm that puts content front and center. Julia Nordlund, Creative Director at Spoo…

Oct. 17, 2022, 1:52 p.m.

How a planner can help you grow your business

Have you heard of communication planners, but still don’t quite understand what they do exactly? Rui Tenreiro, planner at Spoon, takes the challenge to explain what he does and why it matters in mark…

Oct. 11, 2022, 7:17 a.m.

4 ways to keep your internal communication alive & kicking

As a result of people working from home, internal communication has become a highly debated topic. And it’s a tricky one. So we’d like to offer you four tips on how to keep the internal dialogue aliv…

Oct. 3, 2022, 7:05 a.m.

Why internal communication equals external communication

Does your company still have two different communication departments for external and internal communication? Well, it’s time to think again. If you work in silos, you risk missing out on many golden…

Sept. 27, 2022, 7:20 a.m.

Five things you need to know about social media in 2022

Although social media has been around for almost 20 years, it can still feel new and complicated. That could be because the platforms are constantly changing and evolving. But that is also exactly wh…

July 7, 2022, 11:08 a.m.

How to create stories about seemingly lifeless topics - an editors best advice

Even when everything seems to be blocking the path, there is always a way to tell better stories. Start with these five tips delivered by Robert Långström, longtime editor and experienced storyteller…

May 2, 2022, 8:48 a.m.

Let an editor loose – and succeed in your storytelling

So, you’ve decided to use storytelling to cut through the noise. To show what the company stands for, showcase everyday heroes, describing events and decisions. A good choice. Now you just need a goo…

April 21, 2022, 12:29 p.m.

3 ways to improve your video storytelling

Are you too tired of boring corporate videos that lack both feeling and substance? And are you wondering how to master video storytelling? Here are three crucial insights that can help improve your n…

April 12, 2022, 8:06 a.m.

Debunking 6 myths about storytelling

Have you been told by marketing experts that you need to work with content, preferably storytelling? But somehow, it doesn’t feel right. “How can stories help us reach new customers or increase our s…

March 28, 2022, 2:36 p.m.

Recruitment campaigns that work: Revealing how we create digital candidate journeys

A common denominator in our most successful recruitment campaigns is good candidate journeys. Creative leader at Spoon Oslo, Mats Michael Olsen, explains using a story about breadcrumbs!

March 8, 2022, 11:17 a.m.

Get the most out of your long-term employer branding

Today, it’s an employee’s market in many industries, which means that many managers worry about attracting and retaining the best talent. Skanska dedicated time and resources to a strategy and campai…

March 1, 2022, 3:30 p.m.

3 experts on the employer branding practices that stand out

Finding talent is one thing. But recruiting them and creating a workplace where they can develop and thrive is another thing altogether. We asked three experts within the People People People network…

Feb. 21, 2022, 2:37 p.m.

4 trends that will change the game for employer branding in 2022

In 2022, employer branding will be more important than ever before. A new generation in the workplace, a world scarred by the pandemic, and high demand for transparency will change the way companies …

Jan. 31, 2022, 8:59 a.m.

How building with LEGO can help build your brand

Spoon has just added a new strategic workshop tool to its belt. Mark Lewis at Spoon Malmö is now a trained facilitator in the LEGO® Serious Play® methodology. We caught up with him to discover why th…

Dec. 15, 2021, 7:25 a.m.

Now hiring: Junior communication specialist with decades of experience

Are you also looking for a Junior Communication Specialist with senior experience in copywriting, film production, brand strategy and event planning? If so, it might be time to rethink your job requi…

Dec. 10, 2021, 7:09 a.m.

We need to talk about search ethics

We have discussed and scrutinised filter bubbles, fake news and algorithms that promote hate speech. It’s about time we talk about search ethics.

Nov. 16, 2021, 7:13 a.m.

The awards shower continues with five nominations for the CMA

Spoon is shortlisted in five different categories in this year's CMA – The Content Marketing Awards. Among the shortlisted entries are People by PostNord, which won silver in the Svenska Designpriset…

Oct. 26, 2021, 11:54 a.m.

Why great storytelling will get you a high Google ranking

Great content will earn you a high Google ranking. But what is great content? And how can Google differentiate between good and bad? SEO specialist Elisabet Berner Holborn shares her tips on how you …

Oct. 25, 2021, 7:49 a.m.

Spoon wins big at Svenska Designpriset

At last night's award ceremony for the Svenska Designpriset, Spoon took home four awards – more than any other participating agency.

Oct. 15, 2021, 10:58 a.m.

5 SEO tips that will turn your website into a conversion machine

“Don’t try to hack google, create long-term content and get to know your customers.” These are just some of the takeaways from search and site specialist Mikael K Jansson who has given us his valuabl…

Oct. 5, 2021, 7:16 a.m.

Don’t forget about the boomers!

Senior citizens have never been a prioritized target group for social media marketers. This has led to a potentially strong target group falling between the cracks.

Sept. 29, 2021, 6:32 a.m.

How to take your social media marketing to the next level

In our longest blog post yet, creative director Linus Lindskoog gives you the advice – and motivation – needed to take your social media marketing to the next level.

Sept. 23, 2021, 6:34 a.m.

Spoon welcomes 11 new talents

To keep up with incoming assignments, Spoon has recruited new creaters, directors and strategists. In total, there are eleven new Spooners, with previous experiences from startup companies and advert…

Sept. 17, 2021, 12:14 p.m.

The beginner’s guide to social media marketing

Everyone in marketing knows it: social media is the place to be. But how do you start? And where do you start? What makes good content and how do you know when you’ve reached the right audience?

Sept. 9, 2021, 8:50 a.m.

11 nominations for Spoon in Svenska Designpriset

Företagaren, Mönstringshandboken and Årets livräddare are just some of the productions from Spoon that have been nominated for Svenska Designpriset (the Swedish Design Prize). In total, the communica…

Sept. 3, 2021, 11:30 a.m.

"We need to demystify creativity"

Don’t wait around for that big idea and think you can solve everything by yourself. Spoon’s chief creative director has a thing or two to say about the idea of creativity in the marketing world.

Aug. 23, 2021, 6:34 a.m.

3 creative minds on creativity and where they get their ideas

Inspiration doesn’t just come to you, not even if you are one of those “creative types”. No, inspiration and creativity are – like so much else – rightfully earned. We asked three of Spoon’s most cre…

Aug. 17, 2021, 7:38 a.m.

From Spoon intern to award-winning young entrepreneur

As a winner in this year’s title for most “socially sustainable youth enterprise”, Sophia Nabil is leading the way for young entrepreneurs. After her summer internship at Spoon last year, she has rea…

July 5, 2021, 7:45 a.m.

Download Spoon's guide "The power of print"

In an everchanging landscape, Spoon has gathered its print experts to find out why print media is having a second coming.

June 22, 2021, 6:25 a.m.

“The magazine’s content is timeless”

SEB Private Banking is investing in Value, an exclusive annual magazine, to capture and retain the attention of its target group. Daniel Fagerström, Global Marketing Business Partner at SEB Private B…

June 15, 2021, 7:13 a.m.

3 voices on the power of print in the digital age

Though routinely declared dead, the print magazine is very much alive and kicking. Just not in the way it used to be.

June 2, 2021, 11:52 a.m.

The corporate video must die

“The corporate video, as we know it, must die,” says Spoon’s video producer Lars-Petter Steen.

May 21, 2021, 6:58 a.m.

These tips will make your daily B2B communication shine

Storytelling is not only for big campaigns and bold video productions. By giving your day-to-day B2B communications a bit more love and attention, you can easily create content that engages and stren…

May 17, 2021, 11:24 a.m.

Always start with a plan – and a planner

“I’m sorry for asking, but what does a planner actually do?”, “Ah, you plan events?”, “Are you a strategist?”. These are just some of the questions I get when I tell people that I’m a planner. It can…

April 29, 2021, 2:12 p.m.

How a strategic approach can improve your client-agency collaboration

How do you get the most out of your collaboration with an agency? This is a question that marketing and communications departments probably ask themselves several times a year. With good reason. An e…

April 29, 2021, 1:50 p.m.

Distance communication - how to get it right

The coronavirus spreads like wildfire. While everyone is overwhelmed by the coronavirus news or rumours, companies are facing more critical situations. In order to avoid significant health risks and …

April 23, 2021, 12:30 p.m.

3 crucial steps: How to succeed with content marketing

Are you ready to master content marketing? Read on, or contact our Agency Director Maria Biesterfeldt to see how content marketing can support your business goals. More and more companies are usin…

April 23, 2021, 12:24 p.m.

The audio content boom - a great time to be creative

Listening to podcasts in your shower, with speakers built into your showerhead? No problem! The audio content boom is here, thanks to new tech trends. And the possibilities to be creative are endless…

April 23, 2021, 12:12 p.m.

10 hot tips for impactful storytelling in 2020

Storytelling is as old as humanity itself, but still our most powerful tool in communication. What is state-of-the-art storytelling for 2020? It is always difficult to predict trends, but some narrat…

April 23, 2021, 12:08 p.m.

How to create niche content for your target audience - in three easy steps

Many marketers struggle to create the right content for the right audience. Casting the net too wide, they end up missing their targets and alienating the people they’re meant to be engaging. So how …

April 23, 2021, 12:03 p.m.

Campaigns or content marketing?

There is a fundamental difference between campaign-based marketing and content marketing. Campaigns provide fast results while content marketing builds trust and loyalty over time. Most companies nee…

April 23, 2021, 11:57 a.m.

Social distancing is an oxymoron

In the wake of the corona pandemic, governments and authorities worldwide call for social distancing to help stop spread the virus. But we can – and should – be social at a distance, especially right…

April 23, 2021, 11:54 a.m.

How to spot sustainable business opportunities (even if you have no idea where to start)

Working with sustainability is key to business growth today. It shows you’re aware of what’s going on in the world and that you care about the future. Your company can be a positive force for change,…

April 23, 2021, 11:47 a.m.

How to deal with disinformation and fake news - 4 lessons from cognitive psychology

The corona crisis illustrates the difficulties in dealing with disinformation, propaganda and fake news. Research in cognitive psychology shows the risks involved in responding to false claims, as it…

April 23, 2021, 10:44 a.m.

Why you need to rethink market strategies for iGen

‘Generation Z’ or ‘iGen’ (born between 1996-2010) are projected to become the largest market for consumer goods by 2020. Being exposed to technology at such a young age has made them digital natives,…

April 23, 2021, 10:37 a.m.

How to lead with an infinite mindset

People often treat business as sport – thinking it’s all about competing for scarce resources and beating your opponents. But to be truly great we need to adopt a very different approach. That was th…

April 23, 2021, 10:21 a.m.

How to create sticky stories (and why memorability matters in content marketing)

Why do we devour books, listen to albums on repeat and binge watch TV shows? Simple. Because we want to immerse ourselves in great stories. But not all stories are created equal. Some survive and pro…

April 23, 2021, 10:14 a.m.

Why employer branding matters (and how McDonald's is leading the way)

Olle Lindholm interviews Shelley Hoppe, agency director of Spoon London, about building a credible employer brand and attracting the right talent for your company.

April 23, 2021, 10:06 a.m.

5 clever ways to articulate your brand purpose

How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone are the …

April 23, 2021, 10 a.m.

10 Companies that successfully created content brands - Here's how they did it!

During the coming year, the wheat will become separated from the chaff. Some companies will fail with content marketing. Others will become content brands. Olle Lindholm shares ten examples of compan…

April 23, 2021, 9:40 a.m.

The psychopath within: Why psychopathic traits can reap big rewards in the sales and marketing department

Think psychopath, think Hannibal Lecter. But the reality is rather different: (non-violent) psychopaths are all around us – and the world of sales and marketing is one they find particularly appealin…

April 23, 2021, 7:37 a.m.

How great food can make tyres roll

The car was a modern invention in early 20th century Paris. Fewer than three thousand cars roamed the city streets, but hopes were high for the future of the automobile industry. Two brothers shared …

April 19, 2021, 8:16 a.m.

4 brands that create brilliant video tutorials

In its very purest form, content marketing is about creating added value for your customers. Instead of showcasing your product and services, you create content that engages your audience and provide…

April 19, 2021, 6:53 a.m.

3 reporter tricks to steal for your strategy

“20 years ago, I learned the three questions that all journalistic craft is based on. I have used them ever since,” says Helena Kämpfe Fredén, Client director and strategist at Spoon.

April 15, 2021, 8:15 a.m.

Show courage and gain trust

Courage is an important ingredient when it comes to change-making communication. “If you want to take your brand to a new level you have to be brave, break patterns and challenge your audience,” says…

April 14, 2021, 8:54 a.m.

Different is the new normal – why perspectives matter

Do your employees have a variety of perspectives, opinions, backgrounds and experiences? “Congratulations, you are ahead of the game,” says Malin Sund, Editor and expert on diversity and inclusion at…

April 14, 2021, 7 a.m.

Stick to your message – and dare to repeat it

Even if sustainability is about renewal – companies have to stick to their overall message. “Dare to be long-term and persistent in your communication,” says Meryem Can Bolin, Business Director at Sp…

April 14, 2021, 6:56 a.m.

Creating real change demands collaborations

Courage, transparency and learnings are key factors to smart partnerships. Organisations that can share their success and learn from others will more likely show the way to a better future, says Emir…

April 13, 2021, 2:01 p.m.

Show, don't tell – The secret behind sustainability storytelling

Don’t tell your audience about your sustainability strategy – show what you’re really doing instead. “Don’t be afraid to let your sustainability communication expand, consumers are all ears,” says Je…

April 13, 2021, 1:56 p.m.

2 things that will change how we look at sustainability

In modern marketing, diversity is just as important as the environment. Spoon’s sustainability expert, Gabriella Wiiala, explains materiality assessment and perspective density – and why you need to …

April 13, 2021, 1:21 p.m.

How a blue ocean strategy can make your competition irrelevant

Fancy dusting off your life jacket and setting sail on the open seas? Olle Lindholm explains how a blue ocean strategy can help give your brand serious competitive advantage.

April 1, 2021, 12:56 p.m.

A money-making matter: 3 reasons to step up your diversity game

Nowadays, sustainability and the environment are a big part of company branding, because it’s obvious consumers care about these issues. But why should businesses rush to improve their diversity comm…

March 29, 2021, 8:54 a.m.

To Clubhouse or not to Clubhouse – how to act when a new social media appears

When the audio-chat social media Clubhouse appeared out of nowhere agencies, companies and influencers alike scurried to pioneer the new social media landscape. But, was that the right thing to do?

March 29, 2021, 6:33 a.m.