As many workplaces scramble to find their footing in a post pandemic world, the prevailing economic downturn, climate change and global turbulence continues to affect the job market. Despite uncertai…
Can videos on social media be free from people talking, and still evoke emotions? Definitely yes, says Mikael Quick, video producer at Spoon. Here are his 5 best tips on how to tell a story without w…
How do we communicate in a society with a growing sense of exclusion? For many social actors, a divided and fragmented world poses the greatest challenges. So what can you do in terms of reach? Make …
Have you heard of greenhushing? Or the new EU Directive on sustainability reporting? And do you know how Puma is talking to Gen Z about the future? Spoons Content Director, Jessica Johansson explains…
The EU’s new CSRD directive not only puts more pressure on companies when it comes to sustainability reporting – it also affects their sustainability communications. Spoon’s Content Director Jessica …
With the new EU directive CSRD, demands on sustainability reporting are rising. Not only that, expectations on the design of the reports will also increase year after year. In this blog, David Linder…
In the fight for top talent, employer branding initiatives are all starting to look, feel and sound the same. With this abundance of similar messaging, what makes an authentic and attractive employer…
Do you think that newsletters are a part of the past and serves no marketing purpose? Think again! The curated and well designed newsletter is hotter than ever. In this blog, Spoons content manager S…
AI has revolutionized many industries, including the field of communication and marketing. While human marketers have a long and rich history in this field, there is no denying that AI is making wave…
In communication and marketing there are quite a few new buzzwords and trends to catch up on. Some of them you are probably already familiar with, while others might spike your curiosity. Spoon’s dig…
2023 is just around the corner and with it comes both marketing specific and global trends likely to affect the B2B sector. In his latest blog Spoon’s brand strategist Rui Tenreiro reveals the things…
How do you get Al Jazeera, the Guardian, Reuters and BBC to run stories about Halland, a small region on the Swedish west coast? And what does the footballer Erling Haaland have to do with the soluti…
Diversity and inclusion is about more than just representing different ethnicities in your marketing or on your webpage. Consumers are extremely sensitive to diversity-washing so any claims of divers…
As a communicator or a marketeer you have most likely heard of playbooks. It turns out, it's not just a new buzzword for communication strategies. Spoons planner Rui Tenreiro explains what a playbook…
Have you ever tried to achieve a goal without having a plan for how you will succeed? Maybe you will reach your goal anyway, but it will probably be faster and easier if you know from the beginning h…
These are hard times, to put it mildly, and it’s affecting businesses and individuals alike. But what does the recession and energy crisis mean for marketing executives like yourself? How will it aff…
Followers have been celebrated in social media for more than a decade – now TikTok is shaking things up with an algorithm that puts content front and center. Julia Nordlund, Creative Director at Spoo…
Have you heard of communication planners, but still don’t quite understand what they do exactly? Rui Tenreiro, planner at Spoon, takes the challenge to explain what he does and why it matters in mark…
As a result of people working from home, internal communication has become a highly debated topic. And it’s a tricky one. So we’d like to offer you four tips on how to keep the internal dialogue aliv…
Does your company still have two different communication departments for external and internal communication? Well, it’s time to think again. If you work in silos, you risk missing out on many golden…
Although social media has been around for almost 20 years, it can still feel new and complicated. That could be because the platforms are constantly changing and evolving. But that is also exactly wh…
Even when everything seems to be blocking the path, there is always a way to tell better stories. Start with these five tips delivered by Robert Långström, longtime editor and experienced storyteller…
So, you’ve decided to use storytelling to cut through the noise. To show what the company stands for, showcase everyday heroes, describing events and decisions. A good choice. Now you just need a goo…
Are you too tired of boring corporate videos that lack both feeling and substance? And are you wondering how to master video storytelling? Here are three crucial insights that can help improve your n…
Have you been told by marketing experts that you need to work with content, preferably storytelling? But somehow, it doesn’t feel right. “How can stories help us reach new customers or increase our s…
A common denominator in our most successful recruitment campaigns is good candidate journeys. Creative leader at Spoon Oslo, Mats Michael Olsen, explains using a story about breadcrumbs!
Today, it’s an employee’s market in many industries, which means that many managers worry about attracting and retaining the best talent. Skanska dedicated time and resources to a strategy and campai…
Finding talent is one thing. But recruiting them and creating a workplace where they can develop and thrive is another thing altogether. We asked three experts within the People People People network…
In 2022, employer branding will be more important than ever before. A new generation in the workplace, a world scarred by the pandemic, and high demand for transparency will change the way companies …
Spoon has just added a new strategic workshop tool to its belt. Mark Lewis at Spoon Malmö is now a trained facilitator in the LEGO® Serious Play® methodology. We caught up with him to discover why th…
Are you also looking for a Junior Communication Specialist with senior experience in copywriting, film production, brand strategy and event planning? If so, it might be time to rethink your job requi…
We have discussed and scrutinised filter bubbles, fake news and algorithms that promote hate speech. It’s about time we talk about search ethics.
Spoon is shortlisted in five different categories in this year's CMA – The Content Marketing Awards. Among the shortlisted entries are People by PostNord, which won silver in the Svenska Designpriset…
Great content will earn you a high Google ranking. But what is great content? And how can Google differentiate between good and bad? SEO specialist Elisabet Berner Holborn shares her tips on how you …
At last night's award ceremony for the Svenska Designpriset, Spoon took home four awards – more than any other participating agency.
“Don’t try to hack google, create long-term content and get to know your customers.” These are just some of the takeaways from search and site specialist Mikael K Jansson who has given us his valuabl…
Senior citizens have never been a prioritized target group for social media marketers. This has led to a potentially strong target group falling between the cracks.
In our longest blog post yet, creative director Linus Lindskoog gives you the advice – and motivation – needed to take your social media marketing to the next level.
To keep up with incoming assignments, Spoon has recruited new creaters, directors and strategists. In total, there are eleven new Spooners, with previous experiences from startup companies and advert…
Everyone in marketing knows it: social media is the place to be. But how do you start? And where do you start? What makes good content and how do you know when you’ve reached the right audience?
Företagaren, Mönstringshandboken and Årets livräddare are just some of the productions from Spoon that have been nominated for Svenska Designpriset (the Swedish Design Prize). In total, the communica…
Don’t wait around for that big idea and think you can solve everything by yourself. Spoon’s chief creative director has a thing or two to say about the idea of creativity in the marketing world.
Inspiration doesn’t just come to you, not even if you are one of those “creative types”. No, inspiration and creativity are – like so much else – rightfully earned. We asked three of Spoon’s most cre…
As a winner in this year’s title for most “socially sustainable youth enterprise”, Sophia Nabil is leading the way for young entrepreneurs. After her summer internship at Spoon last year, she has rea…
In an everchanging landscape, Spoon has gathered its print experts to find out why print media is having a second coming.
SEB Private Banking is investing in Value, an exclusive annual magazine, to capture and retain the attention of its target group. Daniel Fagerström, Global Marketing Business Partner at SEB Private B…
Though routinely declared dead, the print magazine is very much alive and kicking. Just not in the way it used to be.
“The corporate video, as we know it, must die,” says Spoon’s video producer Lars-Petter Steen.
Storytelling is not only for big campaigns and bold video productions. By giving your day-to-day B2B communications a bit more love and attention, you can easily create content that engages and stren…
“I’m sorry for asking, but what does a planner actually do?”, “Ah, you plan events?”, “Are you a strategist?”. These are just some of the questions I get when I tell people that I’m a planner. It can…
How do you get the most out of your collaboration with an agency? This is a question that marketing and communications departments probably ask themselves several times a year. With good reason. An e…
The coronavirus spreads like wildfire. While everyone is overwhelmed by the coronavirus news or rumours, companies are facing more critical situations. In order to avoid significant health risks and …
Are you ready to master content marketing? Read on, or contact our Agency Director Maria Biesterfeldt to see how content marketing can support your business goals. More and more companies are usin…
Listening to podcasts in your shower, with speakers built into your showerhead? No problem! The audio content boom is here, thanks to new tech trends. And the possibilities to be creative are endless…
Storytelling is as old as humanity itself, but still our most powerful tool in communication. What is state-of-the-art storytelling for 2020? It is always difficult to predict trends, but some narrat…
Many marketers struggle to create the right content for the right audience. Casting the net too wide, they end up missing their targets and alienating the people they’re meant to be engaging. So how …
There is a fundamental difference between campaign-based marketing and content marketing. Campaigns provide fast results while content marketing builds trust and loyalty over time. Most companies nee…
In the wake of the corona pandemic, governments and authorities worldwide call for social distancing to help stop spread the virus. But we can – and should – be social at a distance, especially right…
Working with sustainability is key to business growth today. It shows you’re aware of what’s going on in the world and that you care about the future. Your company can be a positive force for change,…
The corona crisis illustrates the difficulties in dealing with disinformation, propaganda and fake news. Research in cognitive psychology shows the risks involved in responding to false claims, as it…
‘Generation Z’ or ‘iGen’ (born between 1996-2010) are projected to become the largest market for consumer goods by 2020. Being exposed to technology at such a young age has made them digital natives,…
People often treat business as sport – thinking it’s all about competing for scarce resources and beating your opponents. But to be truly great we need to adopt a very different approach. That was th…
Why do we devour books, listen to albums on repeat and binge watch TV shows? Simple. Because we want to immerse ourselves in great stories. But not all stories are created equal. Some survive and pro…
Olle Lindholm interviews Shelley Hoppe, agency director of Spoon London, about building a credible employer brand and attracting the right talent for your company.
How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone are the …
During the coming year, the wheat will become separated from the chaff. Some companies will fail with content marketing. Others will become content brands. Olle Lindholm shares ten examples of compan…
Think psychopath, think Hannibal Lecter. But the reality is rather different: (non-violent) psychopaths are all around us – and the world of sales and marketing is one they find particularly appealin…
The car was a modern invention in early 20th century Paris. Fewer than three thousand cars roamed the city streets, but hopes were high for the future of the automobile industry. Two brothers shared …
In its very purest form, content marketing is about creating added value for your customers. Instead of showcasing your product and services, you create content that engages your audience and provide…
“20 years ago, I learned the three questions that all journalistic craft is based on. I have used them ever since,” says Helena Kämpfe Fredén, Client director and strategist at Spoon.
Courage is an important ingredient when it comes to change-making communication. “If you want to take your brand to a new level you have to be brave, break patterns and challenge your audience,” says…
Do your employees have a variety of perspectives, opinions, backgrounds and experiences? “Congratulations, you are ahead of the game,” says Malin Sund, Editor and expert on diversity and inclusion at…
Even if sustainability is about renewal – companies have to stick to their overall message. “Dare to be long-term and persistent in your communication,” says Meryem Can Bolin, Business Director at Sp…
Courage, transparency and learnings are key factors to smart partnerships. Organisations that can share their success and learn from others will more likely show the way to a better future, says Emir…
Don’t tell your audience about your sustainability strategy – show what you’re really doing instead. “Don’t be afraid to let your sustainability communication expand, consumers are all ears,” says Je…
In modern marketing, diversity is just as important as the environment. Spoon’s sustainability expert, Gabriella Wiiala, explains materiality assessment and perspective density – and why you need to …
Fancy dusting off your life jacket and setting sail on the open seas? Olle Lindholm explains how a blue ocean strategy can help give your brand serious competitive advantage.
Nowadays, sustainability and the environment are a big part of company branding, because it’s obvious consumers care about these issues. But why should businesses rush to improve their diversity comm…
When the audio-chat social media Clubhouse appeared out of nowhere agencies, companies and influencers alike scurried to pioneer the new social media landscape. But, was that the right thing to do?