You are cordially invited to join us for an informal dinner party together with some of the world’s biggest brands. Imagine that you are attending a dinner party, and the…
The 2020-way to talk.
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‘Generation Z’ or ‘iGen’ (born between 1996-2010) are projected to become the largest market for consumer goods by 2020. Being exposed to technology at such a young age has made them digital natives, giving them a different approach to buying. Spoon Helsinki’s intern Stella Lindfors investigates.