Since the start of SthlmOp in 2015, more than 2 000 job opportunities have been offered to young students between 16 and 19 years old living in the suburbs of Stockholm during their summer breaks. Spoon has been a proud partner since the start of the initiative – which aims to include and open up ways for a new generation of creators, with diverse backgrounds.
During three intensive weeks, the students get to work with a real assignment from Stockholms Stad, in collaboration with creative professionals from Sweden’s top agencies as well as coaches from Berghs School of Communication.
This year’s edition of SthlmOp is putting the light on young people’s rights. A topic that is more relevant than ever. But it also included new challenges for the organizers – a global pandemic and closed offices at the collaborating agencies.
“It has been the most unique SthlmOp so far, and we have been facing the most challenging conditions. But regardless of this, we have been able to scale up and quadrupled our business an organization. We’ve also been able to offer job possibilities to young people who lost their summer jobs due to the pandemic”, says Johnny Ly, Head of Operations at SthlmOp.
Besides to continue to hand out grants at Berghs School of Communication to special talents, SthlmOp has also recruited alumnis to their own organization.
“This is a natural step for us, to continuously offer meaningful mentorship, consulting and open up new possibilities for our youths, even after their 3 weeks with us”, says Johnny Ly.
One of the students who was working at Spoon this year, Sophia Nabil, says that the experience has been an experience for life. Her team worked with “Home for Young People” and developed a business idea to make it easier for young citizens to find information about the housing market.
“I’ve learned about leadership, teamwork and project managing”, says Sophia. “It has also given me more knowledge about the communication business and I now know what I would like to work with in the future”.
But the initiative is not only a learning platform for the students, it also gives a lot of input back to the collaborating agencies.
“This is a great way of working with diversity, but it’s also a win-win project business wise”, says Jessica Johansson, Content Director at Spoon, who was one of this year’s mentors together with Meryem Can, Business Director Sustainability & Diversity at Spoon.
“Working with these young talents has really impressed us”, says Meryem Can. “They have a very agile way of thinking and how they approach a challenge is inspirational. These young talents will for sure be great role models in the future”.