Spoon, one of the biggest and most successful communications agencies in the Nordics, enters the British market by acquiring London content ...

Spoon acquires London-based agency Southerly

Spoon, one of the biggest and most successful communications agencies in the Nordics, enters the British market by acquiring London content agency Southerly.

“To establish Spoon in the UK has been on our wish list for quite some time, but it wasn’t until we met Southerly that we found the perfect match,” says Spoon’s CEO, Anders Ribba.

Southerly is a London-based boutique content agency that has been providing high quality creative services for nearly 10 years now, working with clients like Shell, Philips and Royal Bank of Scotland. The agency also runs a successful marketing and communications blog that has won a UK Blog Award several years in a row.

”We share a strong belief in the power of authentic and story-driven communications. We’re similar in many ways and I’m convinced that we can develop together, both in the Nordics and in the UK. We will exchange specialist knowledge and resources with each other from day one.”

Spoon currently has offices in Stockholm, Gothenburg, Malmo, Oslo and Helsinki as well as many other established international supplier partnerships. In recent years, the agency has developed effective systems to work seamlessly across countries and offices on global assignments and works with large international brands like Microsoft, Volvo and Sandvik.

To enter the British market is something that Anders Ribba describes as a natural next step.

“Our ambition is to always grow and develop, but without compromising on Spoon’s heritage and DNA. That’s why it’s important to find the right companies and partners to develop with. We have collaborated with Southerly in different ways during the past year, working, for example, on major pitches and even some project delivery together.”

“We are delighted to be joining Spoon”

Southerly was founded in 2009 by Shelley Hoppe and Karen Brennan. Today, the agency is well established, specialising in content marketing, employer branding and internal communications strategy and delivery services. Together with Spoon, they expect to grow steadily in the UK over the next couple of years.

“Right from our very first meeting, it was obvious that we had developed a very similar philosophy and approach to both delivering the very best possible work for our clients and developing and empowering our people. We are delighted to be joining the Spoon group – it feels like a natural next step that we’re very excited to take,” says Southerly’s CEO Shelley Hoppe.

“We’re noticing a growing need from both our corporate and start-up clients in the UK to be more global and outward-looking; joining a larger group of agencies with access to well-established European and international operations will greatly enhance what we are able to offer.”

More markets in the future
Spoon has in recent years established itself as one of the premier content agencies in the world, producing award-winning work in the US, Germany and the UK and receiving multiple nominations from the CMA, the CMI and the Pearl Awards in the US. In fact, in 2017, the Content Marketing Institute nominated Spoon for “Agency of the year”. In line with the international recognition, the interest from clients has grown.

”We’re well respected all over the world – our international clients know that they can trust us. Now we’re of course looking at how we can establish ourselves in more markets in the future. London is an important step, but it’s certainly not the last”, says Anders Ribba.

Anders Ribba, CEO, Spoon
+46 70 859 24 06

Shelley Hoppe, CEO, Southerly
+44 7734779361