Spoon is now further enhancing its position by joining forces with Bonnier Media to buy the Norwegian content agency Teft.

Spoon acquires Norwegian content agency Teft

Spoon is currently the leading content agency in the Nordic region. The company is now further enhancing its position by joining forces with Bonnier Media to buy the Norwegian content agency Teft. After the merger, the new Spoon Norway will have 18 Norwegian employees and an expected turnover of more than NOK 30 million in 2016.

“It’s a perfect match. Teft’s acknowledged high levels of expertise combined with Bonnier Media’s specialist competence and our global presence gives us a position as Norway’s leading content marketing agency,” says Anders Ribba, CEO of Spoon.

Norwegian content agency Teft was formed in 2006, since then it has grown to become a full-service agency and Norway’s strongest owner-managed agency in the field of content marketing. The company now has 14 employees and clients that include Vinmonopolet, Securitas, Kongsberg Gruppen, Statsbygg and a number of daily newspapers.

“Spoon is in a division of its own in our industry, so becoming a member of the Spoon family will give our clients access to tremendous expertise in the areas of digital development, native advertising and analysis,” says Eirik Norderud, CEO of Teft. “Furthermore, we’ll now be joining a network with 20 years’ experience of content marketing, both in the Nordic region and globally. It will generate definite synergies.”

“Teft has also supported Bonnier Media a number of times in the development of their magazine portfolio. We share an understanding and ambitions, which gives us high expectations of what we can accomplish together with our clients, now that we’re forming a joint company.”

Spoon, a major Nordic operator with several years’ experience from the Norwegian market and its own office in Oslo since 2014, is now merging with Bonnier Media and acquiring 100% of the shares in the company. As part of the deal Bonnier Creative, Bonnier Media’s department for content marketing, will be moved into the new company. Bonnier Creative currently produces content solutions mainly for Bonnier Media’s various advertisers, but also for a number of traditional content marketing customers.

“We’re doing this primarily because we’re enhancing and supplementing our offering to our existing content marketing customers and our advertisers. By joining forces with both Spoon and Teft, we’ll be able to clearly create added value for our customers and take up a position as a priority partner,” says Trond Juliussen, CEO of Bonnier Media.

With the new company in place the Spoon Group, that is owned by Bonnier Growth Media, will have 160 employees and a turnover of SEK 250 millions. In addition to three Swedish offices, in Stockholm, Gothenburg and Malmö, Spoon has its own office in Finland and a network of partners all over the world.

“We have the Nordic region’s strongest offer when it comes to content marketing, with specialists in every branch, and this transaction will enable us to further position ourselves as a Nordic player with an international presence,” says Johan Andersson, Head of International Expansion.

The merger takes effect as of today’s date. The new company will be named Spoon and will be based in Teft’s current premises on Akersgata in central Oslo. Eirik Norderud, CEO of Teft and one of the company’s three owners, will become CEO of Spoon Norway.

About Spoon
Spoon is a content marketing agency. We create media experiences for our clients’ target groups. We produce engaged editorial content that is packaged in various channels, such as magazines, newsletters, websites and web TV. We make sure that your content reaches and has an impact on the recipient. We provide brands with meaning and content. Spoon is a part of Bonnier Growth Media.

About Teft
Teft is a leading communications agency in the development, production and operation of its own channels. Since 2006, the company has been working on editorial development, consultancy services and production on behalf of industrial groups, major public bodies, organisations and many of Norway’s biggest media companies. The company’s goal is to create content and products that are useful, relevant and engaging, and at the same time offer accurate advice that contributes to taking the client, the company and the brand forwards.

About Bonnier Media (Creative):
Bonnier Media AS is part of the Nordic region’s biggest media group, and in Norway its publications include Costume, Tara, Stella, Bo Bedre, BoligPluss and Vi i Villa, both in print and digital. The media house also focuses on pure digital products such as Stylista.no. Bonnier Media also works in the fields of Content Marketing and Events. Bonnier Media is a modern media house that aims to provide users and readers with inspiration and experiences, and to create value for our business partners. Bonnier Creative is a department that produces content solutions both for its own clients and for Bonnier Media’s advertisers.

Anders Ribba, CEO, Spoon
+46 (0)70 859 24 06

Johan Andersson, Head of International Expansion, Spoon
+46 (0)70 956 12 99

Eirik Norderud, CEO, Teft
+47 92 45 58 71

Trond Juliussen, CEO, Bonnier Media
+47 93 24 52 93