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Spoon Finland strengthens its strategic position

By 17th December 2020 No Comments

Spoon Finland has its eye on growth

Exciting times lie ahead for Spoon Finland as Denise Wall joins the team as Agency Director from mid-December. The appointment will strengthen Spoon Helsinki’s position as a provider of journalism-led content and strategy services for global and Finnish B2B and B2C clients.

Wall joins Spoon from public broadcaster Yle, where she was a member of the English-language unit, Yle News, and a well-known television, radio and podcast presenter. She also has previous experience in leadership positions in corporate marketing and communications.

“Denise is a perfect fit for the team and I’m confident that together they will break new ground in the market,” says Anders Ribba, CEO of agency network People People People, of which Spoon is the largest unit.

Spoon Finland has been serving a clientele that includes several publicly listed companies across various sectors for six years. Its unique team comprises highly skilled journalists and creative talents from different countries – Finland, India, the US, the UK, and Russia – who bring a broad range of perspectives as well as objectivity and fact-based storytelling to client communications. “We have been very pleased with Spoon Finland’s growth and development over the past few years and we are excited to see Denise take the company in a new strategic direction,” says Ribba.

“I’m looking forward to working alongside the Spoon team. They are a very dedicated and experienced group who have successfully parlayed their journalistic skills into services that fully support clients’ communication and strategic needs,” says Wall.

“Spoon is also very strong in the performance and distribution aspects of digital marketing, which I intend to develop further. The combination of great storytelling skills and a strong offer in digital distribution is the most powerful mix to help companies reach their communications goals.”

Wall’s background in journalism and corporate marketing and communications will ensure that the company continues to have strong visionary leadership as it enters a new decade in fast-changing times.

“These are challenging times, but we have our eyes set on growing Spoon Finland. We believe that the current situation offers many opportunities for us to support existing and new clients in a globalised and increasingly interdependent business environment,” Wall adds.