This autumn, Spoon launches a new sister agency. Spoon Inhouse is the name of the brand that will help clients to set up, strengthen and support their inhouse departments. Behind the initiative is Spoon’s co-founder, Melker Forssén.
‘More companies choose to invest in their own departments, and we see an increased need of an inhouse service agency. Over the years, Spoon has helped companies to set up inhouse departments and successfully helped with staffing. Now, we’re expanding this operation by creating an entire new sister agency with its own brand,’ says Melker Forssén.
Spoon are content marketing pioneers in Sweden and the Nordics, and have offices in Stockholm, Gothenburg, Oslo, Tromsø, Helsinki, Malmö and London. An editorial mindset and an ‘always on communication’ approach are part of the company’s 20-year history and the same successful recipe will be used for this new initiative.
The Spoon Inhouse launch team consists of Spoon’s co-founder Melker Forssén as well as Gabriella Wiiala and Erik Wannelid, who are both business directors at Spoon Stockholm.
‘Our new initiative offers the best of two worlds: a communications agency that helps clients do the work themselves. We will offer concrete staffing services and consulting, but we’ll also be able to run the whole inhouse department for the client’, says Erik Wannelid.
Among the co-workers, you’ll find creators and communicators from a broad range of disciplines: strategists, editors, content specialists, video producers, digital tacticians and social media distribution experts as well SEO specialists.
‘Finding the right talent within a short time span is a challenge. We help our clients to find the right people and hire out experts as needed’, says Gabriella Wiiala.
Over the years, Spoon has built up a comprehensive talent network, which will be most useful to kick off this new initiative.
Clients include Systembolaget, Business Sweden, Vattenfall, Telia and Preem.
Spoon Inhouse is part of the growing agency network Real Agency Group, where you’ll also find OhMy, Infunnel, Trickle, The Domain Was Taken as well as KIT. The skills and expertise found within the group cover both creative as well as strategic business areas.
Melker Forssén, Spoon Inhouse
Phone: + 46 70 916 71 95
Please also read the Resumé piece (in Swedish): Spoon möter inhousetrenden med nystartad systerbyrå.