Pearl Awards has announced its shortlist and Spoon gets seven nominations in the oldest and most prestigious content marketing competition in the ...

Spoon gets 7 nominations at Pearl Awards

Pearl Awards has announced its shortlist and Spoon gets seven nominations in the oldest and most prestigious content marketing competition in the United States.

As the longest running content marketing awards program in the United States, the Pearl Awards is recognised by those in the industry as one of the most respected events of the year. Finalists were picked from 300 entries from leading brands and agencies around the world. Experts judged entries on overall effectiveness, creativity and editorial excellence.

”Our nominations prove that we maintain the highest of international standards. It further shows what great results come from a close and insightful collaboration with our clients,” says Anders Ribba, CEO at Spoon.

Spoon recently received 14 nominations at the International Content Marketing Awards, which will take place in London this November.

Spoon’s Chief Creative Director, Melker Forssén, explains the international success by honouring the collaboration between the agency and its clients.

“We work for knowledgeable clients who put high demands on us as an agency. We share a strategic approach to content marketing, which means we see the same opportunities about what can be accomplished. The key to success is relevant and engaging content combined with talented distribution mechanics. And then hard and persistent work. 7 nominations in Pearl Awards is yet more proof that it works.”

The winners at Pearl Awards will be announced on Friday, December 7th at Hearst Tower, New York.

You can find a complete list of all the nominations here.

Spoon’s nominations in Pearl Awards 2018:

Most Innovative Content Solution
112 Don’t forget to remember
Client: SOS Alarm
Agency: Spoon

Best Use of Native Advertising
PostNord Native Autumn 2017/Spring 2018
Client: PostNord
Agency: Spoon

Best Use of Social Media
Team Preem – for everyone who loves Vasaloppet!
Client: Preem
Agency: Spoon

Best Use of Social Media
Volvo Trucks Social Media 2017-2018: A Success Story
Client: Volvo Trucks
Agency: Spoon

Best Use of Video
The Mysterious Life of Developers
Client: Kantega
Agency: Spoon

Most Effective: Automotive
Volvo Trucks Social Media 2017-2018: A Success Story
Client: Volvo Trucks
Agency: Spoon

Most Effective: Food and Beverage
Dinner for One
Client: KIWI
Agency: Spoon