Fredrik Arvidsson leaves Nice One for a role as Client Director at Spoon.

Spoon recruits from Nice One

Fredrik Arvidsson leaves Nice One for a role as Client Director at Spoon.     

Fredrik Arvidsson has been recruited from Nice One, where he for instance has worked as the Content Director, creative director, and vice president during many years. He has also been the editor-in-chief at IDG Sweden.

”Spoon has always been the reference point with capital R. They’re at the forefront and it feels fantastic and exciting to join a market-leading agency that has an international offer and that leads the development of content marketing in the Nordics”, says Fredrik Arvidsson.

It was primarily Spoon’s focus on editorial storytelling that attracted him to the role.

”I strongly believe in editorial storytelling. It’s real stories with real people that provide the content with its weight and credibility. At the same time, today’s consumers have shorter attention spans, which put higher demands on creating relevant and engaging content. It’s about creating stories that can hold all the way, from the very beginning to the very end,” he says.

In his role as Client Director, Fredrik Arvidsson will work with some of Spoon’s biggest clients, most notably PostNord. He looks forward to make use of the great talents in the team and creating groundbreaking content that gives tangible results. The challenge exists in creating the right content, for the right audience, at the right time.

Business Director Annika Sundström is very pleased with the recruitment.

”Fredrik’s broad knowledge and long industry experience is a huge plus for us. He will contribute with deep editorial expertise and strengthen our offer. This is a perfect match,” she says.