Content Marketing Awards are the world’s biggest competition in content marketing. When this year’s winners were made public, it became clear that Spoon has two finalists and one first prize winner.
‘This is a prestigious competition that gathers the world’s best within content marketing. To receive these awards and nominations is something to be proud of,’ says Anders Ribba, CEO at Spoon.
Spoon and Kantega won Best Use of Video for their recruitment film The Mysterious Life of Developers. The video got 180 000 shares, 60 000 comments, 200 000 reactions and more than 23 million views. It has played an important part of Kantega’s recruitment work, and is now awarded with the first prize.
PostNord, which also won at the Swedish Content Awards earlier this year, became one of the finalists in the Best Use of Native Advertising category. The collaboration between Spoon, Bonnier News Brand Studio, and PostNord has taken the Nordic media world by storm.
Read more about the award-winning PostNord case here.
Spoon and Volvo Trucks were one of the finalists in the category Best Use of Facebook for their work with the social media channel during 2017.
Content Marketing Awards rewards 92 categories in total and the jury consists of some of the most notable experts in content marketing from all over the world. Behind the competition is the Content Marketing Institute. The competition premieres creative solutions that have had a proven effect.
‘Our awards and nominations at Content Marketing Awards 2018 are yet more proof that the communication we create together with our clients maintain the highest of international standards’, says Anders Ribba.
See the complete list with winners and finalists here.