Late last night, the winners of the prestigious Content Marketing Awards were announced in London. Spoon won a total of four prizes for their work with Volvo Penta, PostNord, SOS Alarm, and The Swedish Brain Foundation.
Volvo Penta won first place in the Best Automotive category with their Mighty Jobs video series, featuring the real people behind the machines. From the international Content Marketing Awards jury:
“This had a lot of joy, and a great feel, the judges unanimously loved this campaign. They’ve taken an often dry topic and made it relatable, and made the judges want to drive Volvo machines!”
Volvo Penta was thrilled:
”It’s amazing that the Mighty Jobs campaign wins first place in the prestigious Content Marketing Awards. To highlight people who operate various applications in different environments like farming, forestry, mining, airports and harbours, and the result of their work, is a successful recipe to strengthen our industrial business and our engines that make up the heart of these machines,” says Ann Parmar, PR & Communication Industrial Brand, Communication & Marketing, at Volvo Penta.
Watch the award-winning case video below:
Spoon wins big in the video categories
Spoon and The Swedish Brain Foundation’s Living with Alzheimer’s won silver in the Best Video category, while SOS Alarm’s The search for 12-year-old Dante won bronze.
The search for 12-year-old Dante – SOS Alarm
They get caught in the end – PostNord Sweden
PostNord, Spoon and Bonnier News Brand Studio also won bronze in Best Partnership for their work with the native long read They get caught in the end. The same native won gold for Best Use of Text at the Native Advertising Awards in Berlin, earlier this November.
”The success of our native articles about our security operations in general, and ‘They get caught in the end’ in particular, is very much about the collaboration between us the client, Spoon as a marketing agency, and Bonnier News Brand Studio as a publisher. We found the sweet spot between what we wanted to convey as a company, and what people wanted to read. That’s what characterises really good native,” says PostNord Sweden’s Head of Communications, Emma Riblom.
“We felt that we had a big hit, but we had no idea it would turn out so well. We had more than 200,000 page views in two days and an average reading time of about 12 minutes. That was an all-time record on the platform”, says PostNord Sweden’s Head of Communications, Emma Riblom.
Spoon’s prizes at The CMA Awards 2019:
Mighty Jobs – Volvo Penta – Spoon
Best Video – Individual
Living with Alzheimer’s – The Swedish Brain Foundation (Hjärnfonden) – Spoon
They get caught in the end – PostNord Sweden – Spoon and Bonnier News Brand Studio
Best Video – Individual
The search for 12-year-old Dante – SOS Alarm – Spoon