The leading tech provider needed a dynamic content hub – somewhere to share their vast industry knowledge, create a community for small company owners and bring together inspiring stories about brand growth.
What was the project about?
Sometimes it’s hard to do for yourself what you do brilliantly for your clients. Global programmatic advertising platform AdRoll found they were struggling with just this problem. Although messaging experts themselves, they were busy running their growing business. They needed a content partner to help them bring their evolving brand communications strategy to life, so they could offer small company owners with big ambitions practical advice.
They approached Spoon to help create truly audience-focused content for an innovative new content hub. The aim? To offer small company owners with big ambitions practical advice on how to grow their businesses – in a fun, engaging and eye-catching way.
Spoon did a deep dive into the brand and content campaign aims. We then went about designing, building and populating new content hub Daretogrow.io. Spoon also created the overall look and feel of the hub – designing the homepage and all individual content assets, like how-to guides and infographics.
Following research into how smaller, more accessible brands are finding innovative ways of standing out in a crowded marketplace, the new content hub was populated with relevant content, all delivered in line with AdRoll’s brand guidelines.
This content needed the “wow” factor. This was achieved by offering readers tangible advice and relevant examples throughout, as well as including as much actionable insight as possible.
”We’ve loved working with Spoon: not only does the team comprise some really strong copywriters, but they really understand our audience and what we’re trying to achieve. From short listicles to deep-dive guides, they turn their hand to a range of formats. They also totally get the look and feel of DareToGrow and have delivered some really beautiful infographics and illustrations. We’d definitely recommend working with them – and have even used them for content marketing training workshops with our team in Dublin.Anahid BasmajianHead of Brand Marketing EMEA