What was the project about?

A UK government agency needed to raise security awareness in-house.

The challenge

A UK government agency was struggling with one of its major internal messages around physical, cyber and data security. The agency knew that employees could and should play a crucial role in the detection, deterrence and prevention of potential security threats – they just didn’t know how to inspire proactive behaviour change within the organisation and beyond.

Part of the challenge was around creating more engaging and accessible content, as well as pinpointing the approach needed to drive behaviour change and enhance security culture.

The solution

Spoon created a series of behaviour-change campaigns around four main subject areas, including physical security, mail screening and online safety. Each campaign comprised a bundle of content assets such as animations, quizzes, posters, web banners, downloadable guides, screensavers, survey reports and fact sheets.

The key to hitting the client’s objectives was understanding how to convey the serious, often complex messages. By depicting bad security behaviours, the employees became agents of change within their own departments. Personification also helped lift dry content and turn it into something accessible, digestible and entertaining.

The results

What initially started as a one-off project quickly became a series of four behaviour change campaigns, all of which succeeded in improving employee behaviour. A major UK bank then approached Spoon to create a similar internal campaign for their own employees after seeing these campaigns across various channels.

The [Spoon] team produced a comprehensive advice campaign for us, including informative and striking guidance products which have received much positive feedback. The team were very flexible and receptive to our comments throughout the process, and ensured we received the highest quality products which fully met our original needs. We really appreciate the team’s hard work and effort.

Jessicaa Government Agency employee

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