Tag: social media
November 19, 2018
Digital first – or people first? Marketing insights from Spark Conference
The expression ‘digital first’ is nothing new. But how many marketers put people first – and create real value and keep a genuine dialogue with their audience? Here are a >
November 6, 2018
CAR SOS Campaign
Learn how National Geographic Nordic engaged its local audience on social media.
September 17, 2018
Seminars: How to make your content fly in social media
Content and distribution go hand in hand. But how could marketers get better at video and distribution in social media? Welcome to a seminar about social media storytelling!
March 12, 2018
How long will we dance to Facebook’s tune?
Facebook recently announced a number of changes that will have a major impact on brands. This isn’t, however, the first time the American giant makes it hard for marketers, and >
February 5, 2018
Three reading tips from Spoon Academy
This week, we recommend three articles that will help you update your Facebook strategy, find your content focus and create more dynamic content experiences for your customers.
September 25, 2017
Facebook engagement falls with 20%
A new study from Buzzsumo shows that brands and media companies have lost 20% engagement on Facebook since January 2017. This reminds us of three old content marketing lessons that >
November 7, 2016
How social media affects the buyer’s journey
Customers have more control over their own buyer's journey. They can collect information and compare prices without involving a sales person or visit a store. The digital transformation affects B2C >
July 4, 2016
Microsoft buys LinkedIn – what happens next?
A few weeks ago, Microsoft bought LinkedIn for 26.2 billion dollars. Yet what does this really mean for you as a marketer? This article takes a closer look at what >
May 2, 2016
5 insights from Super Content Marketing
Super Content Marketing is Sweden's biggest content marketing conference. The full-day event attracted hundreds of visitors and some of the top industry speakers, including the Godfather of Content Marketing, Joe >
October 21, 2015
Why are you on social media?
Communicating on social media requires both strategy and engaging material.
July 30, 2015
One subscriber is worth a thousand likes
Content marketing is about creating long-term relationships. Consequently, one subscriber is worth a thousand likes.
April 2, 2015
Find the right digital channel
Facebook, Twitter, Instagram, YouTube, LinkedIn, SlideShare, apps... how do you choose the right channels?
December 19, 2014
This is why your company should use Instagram
More and more companies have discovered the ability to communicate with their audiences and visualise the image of their brand on Instagram.
November 19, 2014
How to become successful on Twitter
Twitter has become a marketing channel to be reckoned with. Today, Twitter has over 200 million active users and about 175 million tweets are sent daily. Twitter constitutes a huge, >
October 16, 2014
Micro Content – the difference is in the detail
The devil may be in the detail, but he's easy to fool with micro content marketing.