October 8, 2018
Nordic Business Forum 2018: It’s all about the story
The Nordic Business Forum is the toast of the business community, providing chances to network, make deals and learn from world’s leading thought leaders. However, this year’s forum also highlighted >
July 2, 2018
3 brilliant examples of emotional marketing
With so many brands competing for customers’ attention, standing out has become more challenging than ever before. But as keen-bean content creators, we know that differentiation is all about giving >
June 11, 2018
5 steps to communicating your purpose
How do you feel about same-sex marriage, climate change, or immigration? Companies have traditionally been wary of taking a position on such social and political issues. But things are changing >
April 9, 2018
How to tell sticky stories
Why do we read books, listen to music and binge watch TV shows? Because we want to gather around and hear a great story, of course. But not all stories >
December 11, 2017
The power of real stories
Do you want to change the world? If so, do it with stories from the real word. More research shows why this approach is so effective in your communication.
September 18, 2017
What makes the ultimate story?
We live in a time where social distribution is the norm – if you’re not on Facebook, you almost don’t exist. When everybody can distribute their ideas, higher demands are >
June 5, 2017
Headline hacks: How to get more readers and grow your business
Your headline is the first, and perhaps only, impression you make on a potential reader. On average, 8 out of 10 people will read your headline, but only 2 in >
April 17, 2017
Does your content increase demand?
Valuable content creates demand for your product or service. It teaches, inspires and triggers people to take action. But does your company create content that generates demand?
December 5, 2016
VR – towards a more humane experience?
Virtual reality has been one of the most talked about trends this year. But does the technology live up to the hype? And how can marketers use it in their >
September 26, 2016
How can you use history in your marketing?
Marketing is no longer about what a company produces, but the stories it tells. Today, more and more companies use their own histories as a lever for future development.