The overall goal of SOS Alarm’s content marketing communication is to influence various relevant target groups’ perception of SOS Alarm regarding both their social mission and the commercial assignment.
“We have a well-functioning collaboration with Spoon. It is based on a jointly structured framework outlining how we want to work together. Sometimes, Spoon does all the work; sometimes, they support us in various parts. As their customer, we always feel that we are listened to.”
– Jenny Friberg, in-house agency manager SOS Alarm
Video for the campaign about Swedish life-savers
Providing strategic advice and support in communication matters.
Content production for all SOS Alarm communication channels.
Planning, production, and follow-up of campaigns.
Acting as a proactive resource for SOS Alarm’s in-house editorial team.