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As we begin a new year in communication and marketing there are quite a few new buzzwords and trends to catch up on. Some of them you are probably already familiar with, while others might spike your…
2023 is just around the corner and with it comes both marketing specific and global trends likely to affect the B2B sector. In his latest blog Spoon’s brand strategist Rui Tenreiro reveals the things…
How do you get Al Jazeera, the Guardian, Reuters and BBC to run stories about Halland, a small region on the Swedish west coast? And what does the footballer Erling Haaland have to do with the soluti…
