Keep it real
At Spoon, we believe that the most powerful content comes from the real world. We use reality-based storytelling to help our clients reach their audience in a way that is engaging, effective and tangible.
Learn more about Content Marketing
The power of real stories
Do you want to change the world? If so, do it with stories from the real word. More research shows >
Behind the scenes of GANT’s big TV show
The Swedish fashion brand GANT has a clear philosophy that can be summed up as ”Never Stop Learning”. With the >
3 exceptional content marketing cases
Jay Acunzo waged war against average in his 2017 Content Marketing World keynote, ”Be the Exception”. He argued that we >
What the Nobel Prize laureate in economics can teach us about marketing
Why do you end up on the couch with a slice of pizza in your hand when you had planned >
Content Marketing Q&A at Spoon
It's not easy to be a marketer today. The media landscape has changed, old truths are obsolete, and everything changes >
Marketing that people pay for
Imagine if marketing could pay for itself and even generate profit. Marketing that is so valuable that people are willing >
New research shows what makes marketers successful
Content Marketing Institute and MarketingProfs recently published their yearly B2B report on content marketing. The American study is in its >
Spoon’s guide to building a media house
All companies realise that the ‘digital transformation’ requires new ways of working, more flexible processes and greater collaboration between different >
Marketing lessons from a creative collective
Stockholm was the host for the second edition of ”SPACE by”, a concept that was started by the creative collective Trans94 in collaboration with different actors – this time it was adidas. The aim? To create an arena for >
The first content marketing study in the Nordics
This is the first content marketing study conducted in the Nordics. It offers a snapshot of content marketing trends in northern Europe.
Telia’s online newsdesk
To face the challenge of digitalisation, Telia decided to set up an online newsdesk that would help them act proactively, >
KONE created a campaign website for the launch of its new service – KONE 24/7 Connected Services. Spoon’s mission was >
To attract adventurous skiers and position Vasaloppet as a player in more adventurous outdoor competitions, we created an editorial launch >
Volvo Trucks vs. Koenigsegg
Volvo Trucks vs. Koenigsegg was not just a great race. It was a great content marketing campaign.
What we do
We find out everything about your target audience. We analyse behaviours, channels, brands, traffic sources, messages and trends. Our insights lead to concrete plans of action for creating effective communications.
We believe reality will always trump fiction. The stories we tell come from the real world of our clients. They entertain, inspire and lead to change.
It’s not over once when you push the publish button – that’s when the real work begins. We track, measure and analyse the results to make sure you get the best possible return from our content.
- We find out everything about your target audience. We analyse behaviours, channels, brands, traffic sources, messages and trends. Our insights lead to concrete plans of action for creating effective communications.
- We believe reality will always trump fiction. The stories we tell come from the real world of our clients. They entertain, inspire and lead to change.
- It’s not over once when you push the publish button – that’s when the real work begins. We track, measure and analyse the results to make sure you get the best possible return from our content.
Spoon in figures
Number of languages used in Spoon's productions.
Number of unique printed pages produced every year.
Number of minutes of video material recorded every year.
Spoon Norway is located in Akersgata 30. The central location offers proximity to both the Parliament and Oslo’s main street, Karl Johan. Traditionally, Akersgata is known as the “newspaper street”, or Norway’s Fleet Street. Historically, it has been home to all the great newspaper titles – Aftenposten, Dagbladet and VG. While several of the papers have moved out, the street is still home to the Dept. of Treasury, Centralteateret and the central government complex.
Norra Allégatan 5
Spoon’s Gothenburg office is located in a building that was once part of a huge printing complex. The section of the building currently occupied by Spoon was built in the 1950s and originally stored large printing presses. Together with the other half of the building, which was built in 1990, the space has since been adapted for office use.
Gustav Adolfs Torg 45
"Let's meet at Gustav!" A meeting place at the heart of every Malmö resident – the square in the middle of the city. At the end of the 19th century, the northern part of the square was built where Spoon's office is located. The Neo-Renaissance buildings were very expensive and drew inspiration from the Mediterranean, hence the nickname "The Small Riviera". King Gustav IV Adolf, who in the beginning of the 19th century loved Malmö so much that he considered making it the capital of Sweden, was unfortunately replaced as the Swedish monarch, but from November 1806 to May 1807 Sweden was ruled from Malmö.
Spoon’s Stockholm office lies in what was once the warehouse for the Swedish Tobacco Monopoly. It was built in 1929 and includes a façade designed by Eskil Sundahl. For many years, Sundahl was the chief architect for the Cooperative Association for Architectural and Engineering Offices, and was also responsible for designing the KF-House and Katarina Lift at Slussen in Stockholm.
Kalevankatu 4, 3rd floor
Spoon Finland is located in a beautiful building in Punavuori, Rödberg. The oldest part of this building is from 1898 and the architect was Waldemar Aspelin. Originally this house served as the headquarters of Fazer and it was called Mestaritalo, meaning Masters’ House. The name originates from the fact that chocolate masters from St Petersburg came there to teach chocolate making.
Spoon ASContact Spoon Oslo »
+47 97007199 / 97972515
Spoon Publishing ABContact Spoon Gothenburg »
Norra Allégatan 5
413 01 Gothenburg
+46-31-10 21 40
Spoon Publishing ABContact Spoon Malmö »
Gustav Adolfs Torg 45
211 39 Malmö
+46 70-727 22 78
Spoon Publishing ABContact Spoon Stockholm »
118 53 Stockholm
+46-8-442 96 20
Spoon Publishing OYContact Spoon Helsinki »
Kalevankatu 4, 3rd floor
+358 40 580 57 26
Spoon digs gold in the USADecember 8th, 2017
Silver for Spoon at The International Content Marketing AwardsNovember 29th, 2017
Spoon has six nominations in Pearl AwardsOctober 16th, 2017
Spoon has six nominations at the CMA Awards 2017October 10th, 2017
Press contact: Björn Owen Glad, firstname.lastname@example.org +46 760 27 73 92