Visita is the industry and employers’ organization for the Swedish hospitality/tourist industry. Spoon’s assignment is to pursue Visita’s issues and spread industry news. We operate as a news desk and publish daily on the news website besoksliv.se and produce the member magazine Besöksliv. In these channels, we help Visita convey knowledge and spread insights and inspiration to companies in the hospitality/tourist industry.
Using Besöksliv’s channels, Visita can build a closer relationship with its members and be the driving force for the industry’s real enthusiasts. The content Spoon creates should also help boost awareness of Visita, attract more members, and increasingly make Visita heard. Finally, the goal is to generate advertising revenue from the website and magazine.
“Spoon’s editorial expertise and flair for creating stories from our industry are crucial to our collaboration. With a smooth dialogue, great understanding of our challenges, and constant optimization, Spoon manages to renew and keep our channels updated.”
– Carl Johan Swanson, Director of Communications at Visita
Taking overall responsibility for the website besoksliv.se, including production of digital content and daily online publishing.
Producing the member magazine Besöksliv, six issues per year.
Producing digital newsletters, two mailings per week.
Content distribution in social media.