Competition to recruit the best talent has never been tougher. A clear and relevant brand promise is just as important in attracting employees as it is in attracting customers.
Attract the right people
Good employer branding won’t attract everyone, just the right ones. The ones who are a perfect fit for your company. To achieve this, you need to create an employee value proposition (EVP), focused on your company’s culture, business and history. This, in turn, should be closely aligned with your internal and external communication strategies.
Sounds complicated? It doesn’t have to be.
At Spoon, everything starts with your target group: who are they? Where are they? And what do they want? This strategic analysis, coupled with our unique editorial mind-set, helps us create reality-based stories to match the needs and expectations of your future and current employees. Stories that will make your brand shine.