Insights & strategy

Spoon’s unique approach to strategy is based on research and insights from reality, not fiction. We get things done by identifying relevant targets, setting appropriate goals and engaging the right audience.

A steady course in your marketing

With journalistic DNA as our foundation, we find the right tactics for your specific requirements whether it's strategy and concepts in branding, communication, content, social media or PR. Starting with real data from the world around us, different channels and people’s behaviour, we help you maintain a steady course in your marketing, anchoring it with communication built on detailed concepts. As always with reality-based marketing, your audience and business goals are our starting point.

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Gabriella Wiiala

New Business Director

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Helena Kämpfe Fredén

Senior Strategist