Keep it real
At Spoon, we believe that the most powerful content comes from the real world. We use reality-based storytelling to help our clients reach their audience in a way that is engaging, effective and tangible.
Learn more about Content Marketing
The Current State of Content Marketing in the Nordics [Infographic]
Spoon and Norstat have together conducted the first content marketing survey in the Nordic region. A total of 300 marketers >
Sales vs marketing: Who will be your hero?
Stop the silos. Make the customer journey coherent. Decide who owns the marketing narrative. These are the common themes of marketing in >
Why companies need to take a stand
In a fast-changing world, customers are looking for companies that share their values. Choosing which values to communicate is therefore an >
Can we ban bad native advertising?
Right now, there are plenty of guidelines for native advertising. And that’s not so strange. With an expected growth rate >
Good strategy / Bad strategy
The word ”strategy” is one of the most used and abused concepts in the industry. What exactly is the difference >
What’s driving today’s marketers?
The email company Emma recently published a report about what’s driving today’s marketers, what problems they’re wrestling with and how >
Headline hacks: How to get more readers and grow your business
Your headline is the first, and perhaps only, impression you make on a potential reader. On average, 8 out of >
Bad content and lazy marketers
Nobody can hear you scream in space – and online no one cares about your content. 75 out of all >
An agile approach to content marketing
The digital revolution continues to put new demands on industries, employees and organisations. How will your company use an agile >
Telia’s online newsdesk
To face the challenge of digitalisation, Telia decided to set up an online newsdesk that would help them act proactively, >
KONE created a campaign website for the launch of its new service – KONE 24/7 Connected Services. Spoon’s mission was >
To attract adventurous skiers and position Vasaloppet as a player in more adventurous outdoor competitions, we created an editorial launch >
Volvo Trucks vs. Koenigsegg
Volvo Trucks vs. Koenigsegg was not just a great race. It was a great content marketing campaign.
What we do
We find out everything about your target audience. We analyse behaviours, channels, brands, traffic sources, messages and trends. Our insights lead to concrete plans of action for creating effective communications.
We believe reality will always trump fiction. The stories we tell come from the real world of our clients. They entertain, inspire and lead to change.
It’s not over once when you push the publish button – that’s when the real work begins. We track, measure and analyse the results to make sure you get the best possible return from our content.
- We find out everything about your target audience. We analyse behaviours, channels, brands, traffic sources, messages and trends. Our insights lead to concrete plans of action for creating effective communications.
- We believe reality will always trump fiction. The stories we tell come from the real world of our clients. They entertain, inspire and lead to change.
- It’s not over once when you push the publish button – that’s when the real work begins. We track, measure and analyse the results to make sure you get the best possible return from our content.
Spoon in figures
Number of languages used in Spoon's productions.
Number of unique printed pages produced every year.
Number of minutes of video material recorded every year.
Spoon Norway is located in Akersgata 30. The central location offers proximity to both the Parliament and Oslo’s main street, Karl Johan. Traditionally, Akersgata is known as the “newspaper street”, or Norway’s Fleet Street. Historically, it has been home to all the great newspaper titles – Aftenposten, Dagbladet and VG. While several of the papers have moved out, the street is still home to the Dept. of Treasury, Centralteateret and the central government complex.
Norra Allégatan 5
Spoon’s Gothenburg office is located in a building that was once part of a huge printing complex. The section of the building currently occupied by Spoon was built in the 1950s and originally stored large printing presses. Together with the other half of the building, which was built in 1990, the space has since been adapted for office use.
Gustav Adolfs Torg 45
"Let's meet at Gustav!" A meeting place at the heart of every Malmö resident – the square in the middle of the city. At the end of the 19th century, the northern part of the square was built where Spoon's office is located. The Neo-Renaissance buildings were very expensive and drew inspiration from the Mediterranean, hence the nickname "The Small Riviera". King Gustav IV Adolf, who in the beginning of the 19th century loved Malmö so much that he considered making it the capital of Sweden, was unfortunately replaced as the Swedish monarch, but from November 1806 to May 1807 Sweden was ruled from Malmö.
Spoon’s Stockholm office lies in what was once the warehouse for the Swedish Tobacco Monopoly. It was built in 1929 and includes a façade designed by Eskil Sundahl. For many years, Sundahl was the chief architect for the Cooperative Association for Architectural and Engineering Offices, and was also responsible for designing the KF-House and Katarina Lift at Slussen in Stockholm.
Kalevankatu 4, 3rd floor
Spoon Finland is located in a beautiful building in Punavuori, Rödberg. The oldest part of this building is from 1898 and the architect was Waldemar Aspelin. Originally this house served as the headquarters of Fazer and it was called Mestaritalo, meaning Masters’ House. The name originates from the fact that chocolate masters from St Petersburg came there to teach chocolate making.
Spoon ASContact Spoon Oslo »
+47 97007199 / 97972515
Spoon Publishing ABContact Spoon Gothenburg »
Norra Allégatan 5
413 01 Gothenburg
+46-31-10 21 40
Spoon Publishing ABContact Spoon Malmö »
Gustav Adolfs Torg 45
211 39 Malmö
+46 70-727 22 78
Spoon Publishing ABContact Spoon Stockholm »
118 53 Stockholm
+46-8-442 96 20
Spoon Publishing OYContact Spoon Helsinki »
Kalevankatu 4, 3rd floor
+358 40 580 57 26