Halland vs. Haaland – the open letter

That Halland, a Swedish province, all but disappears in the shadow of a brilliant Norwegian football striker is – objectively speaking – fun. We realized it was essential to maintain the tongue-in-cheek tone and David vs. Goliath position when addressing the problem. We aimed to give the media a gift rather than exhaustingly going on about our side of the story.

Together with Visit Halland, we wrote a letter to all the world’s football fans and journalists requesting them to start spelling correctly and keep Halland and Haaland separate. The tone was intentionally pompous: “If nothing is done, we fear our dear region is at risk of becoming a forgotten Atlantis, a place only known in stories and ancient scriptures.”